Explore with Fiddle & Fig
Updated: May 3, 2019
‘It is a beautiful thing when a career and a passion come together’ – unknown
Photography by Pip at The Real Deal Photography
Jaime Morris is proof of just how beautiful it can be with the recent opening of her store ‘Fiddle & Fig’ located in the charming township of Texas.Once home to an electrical store, this main street shopfront has been given a fresh look. The bright and cheery yellow door and exquisitely dressed windows entice you to see what lies beyond.
How did ‘Fiddle & Fig’ come about?
For as long as I can remember I have always dreamt of opening my very own store stocking clothing and homewares. Before I moved to Texas, I lived in Mungindi where I worked at ‘PJ Countrywares’. It was here that I gained hands-on experience and invaluable insights into owning a business from owners, Jane and Prue. It was a very bittersweet day when I left as I never considered it a job, I absolutely loved it! However, my time there gave me the confidence and skills to start working towards turning my dream into a reality.
It has been a long time coming and as a mother of three, it finally felt that the time was right for my family and I to embark on this adventure.
Something that was a little unexpected, but one of the most fulfilling outcomes during the whole process, has been the involvement of other local women and the creative collective that has been established.
When it came to a space, Leanne Gilkison, the lady behind ‘Dusty Rose Clothing and Accessories’ was occupying the store, and after discussions we came to an arrangement where we now share the space, as she focuses on her online business.
After noticing the beautiful floral arrangements entered by Shelly Roser at the annual Show, I approached her to join me in the store selling fresh flowers and arrangements. Little did I know at the time that Shelly had always dreamt of pursing her natural flair in floristry and it is such a pleasure having ‘The Flower Lady on High’ in store.
Social media is a huge aspect of business these days and I openly admit that I am not very good at it. Thankfully, my good friend Pip from ‘The Real Deal Photography' has assisted in capturing what the store has to offer and taken my social media presence from 'dodgy iPhone pics' to something a LOT more professional.
What is your inspiration?
I wanted to create a store that caught your eye. A store that is welcoming, appealing and offers an enjoyable shopping experience as you browse the array of unique and beautiful items on offer.
Like many of us, over the years my style has changed and I am at a point in my life now where I am so comfortable and secure with my own style. I believe this comes from surrounding yourself with items that YOU love, and for me it tends to be items that are little quirky, interesting finds and one-off handmade pieces.
I find a majority of these items are Australian made. I am extremely passionate about supporting the huge array of talented Australian designers through stocking items that are made right here at home. An added bonus of stocking Australian Made products is that the quality is of a very high standard.
What can we find at ‘Fiddle & Fig’?
Something different! My aim is to fill my shelves with items that you haven’t seen before, statement pieces that become a talking point and are beautifully and lovingly crafted.
We currently have a collection of homewares, giftware, and vintage inspired and wooden children’s toys. Plus, the large, dark, glossy leaves of the on-trend Fiddle Leaf Figs with their hardy nature are a ‘must-have’ to bring a little life into any room.
How does it feel to see your dream now a reality?
Honestly; it hasn’t completely sunk in yet. I am extremely grateful; my family and friends have been so important in reaching this point and the support from Texas and surrounding communities since the opening has been overwhelmingly positive. I know it sounds a little cliché but I guess you could you say that I feel truly complete. I am living my dream and finally feel like I am where I am supposed to be in life and doing the thing that I love.
For more details, check out:
Fiddle & Fig: @fiddle_fig
The Real Deal Photography: @therealdeal_photography, www.therealdealphotography.com.au
The Flower Lady on High: @theflowerladyonhigh
Dusty Rose Clothing & Accessories: www.floatingwishes.com.au